Tag Heuer Watches

Story Of Tag Heuer Watches

Since 1860, TAG Heuer watches have embodied avant-garde, precision and bold style, that have marked the world history of the watch industry. We invite you to explore our legacy, through our timepieces and innovations.

TAG Heuer is an extraordinary company which has continually revolutionized watchmaking since its creation back in 1860 by the young man, Edouard Heuer, aged just 20 years old. There have been major technical revolutions such as the oscillating pinion in 1887, aesthetic revolutions embodied in iconic models such as the TAG Heuer Carrera launched in 1963, and commercial revolutions that very quickly brought us legendary ambassadors such as Juan Manuel Fangio. But what really sets TAG Heuer apart is the exceptional quality of its watches and chronographs